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Fleet vehicle wraps are a fantastic way to advertise your business and attract new customers.
They're essentially mobile billboards—flashy, colorful, and attractive, drawing eyeballs wherever your fleet vehicles travel. But, like anything, there's a right way and a wrong way to go about vehicle wraps.
Here's a list of fleet vehicle wrap dos and don'ts to help you navigate the whole perilous process. With any luck, this short guide will ensure you get the best vehicle wrap for your money.
Okay, this is the first major do when it comes to fleet vehicle wraps.
Using a vehicle vinyl wrap is an important must, and there are several reasons for this. While vinyl wraps are somewhat more expensive, this is more than made up for by their many benefits.
For instance, vinyl vehicle wraps are very durable, lasting for five or more years. Plus, they are quite flexible, which means they can be easily stretched to conform to the shape of your vehicle.
Finally, vinyl wraps produce vibrant, attention-grabbing colors, and maintain these colors for a much longer period. All in all, you'll have longer-lasting and more colorful advertisements with vinyl wraps.
This can't be stressed enough.
The entire point of using vehicle fleet wraps is to advertise your brand in the most advantageous way possible. Therefore, a wrap design reflects your company and your brand.
The worst outcome is to cut corners on the actual design of the graphics for your vehicle wrap. This means you'll need to invest in a graphic designer to ensure your wrap graphics are high-quality and are able to attract the right kind of attention.
Better yet, you can avail yourself of your wrap provider's design team. At Solar Shade Window Tint, we have an in-house graphic design team that's always available to help you create top-notch custom wraps.
This follows on from the above point.
Fleet vehicle wraps communicate the care and quality of service that a potential customer can expect from your business. That's why you should always hire a wrap provider that puts in the care and effort to supply you with a quality wrap.
A certified wrap vendor is one that is trained in the best methods and practices for the application of quality vehicle wraps. When selecting a vendor, choose only the best.
While some wrap providers may clean your vehicle before applying the wrap, it's still a good idea to speed things along and have your vehicle(s) washed before the application.
It should go without saying that the cleaner your vehicle, the better the application will be. It's best to have the cleaning the day before the procedure, so you can let your vehicle dry overnight.
A high-pressure wash is best since this will provide the necessary deep and thorough cleansing. These are the extra steps that will ensure that your vehicle wrap will adhere and last as long as possible.
Remember: less is more. And this is doubly true when it comes to fleet vehicle wraps.
There's no question that you want your wrap design to be flashy and eye-catching. But there's a certain nuance involved, and making the design too gaudy and crowded can produce the opposite effect of the one intended.
If your wrap uses too many clashing colors and images, it can turn off potential customers rather than attract them with a compelling design. Again, this is something that using a wrap provider's in-house graphics team can help you with.
Taking the cheap route is a definite don't for vehicle wraps.
Expect to budget several thousand dollars for a quality vehicle wrap, with the price varying according to the size of the vehicle. It's easy to be intimidated by the price tag for a quality wrap, but keep in mind that this is an advertising expense that can reap dividends later on.
Opting for a cheaper wrap also means choosing an inferior design and application—and this won't be worth the few dollars saved.
If you've assembled a list of potential providers that you're considering, try to pay them a visit and see their operations.
This will give you a good idea of the quality you can expect. Pay attention to the wrapping procedures. Are the specialists careful in applying the wrap? What about the graphics and design of the vinyl wrap—do they conform to the standards you'd expect for your own vehicle wrap?
How about the finished product? Does it look like a professional, top-notch job? These are the questions you want to ask and answer before choosing a vehicle wrap provider.
Fleet vehicle wraps, like everything else, need some TLC.
Yes, they are very durable, but that doesn't mean you can just ignore proper care and maintenance and expect them to still look nice. A high-pressure car wash is not the way to go once a vehicle wrap has been applied. The high pressure can potentially cause the vinyl wrap to separate from the car.
A gentler approach to cleaning your vehicle is necessary after the application. Hand washing is best, and try not to use any harsh detergents. This will ensure your vinyl wrap will continue to look bright and clean for many years.
The whole point of getting fleet vehicle wraps is to attract attention to your business. So make sure you use the best-quality designs and vinyl wraps, and find the best wrap vendor to get the job done right.
At Solar Shade Window Tint, we have the experience and the know-how to give you the best vehicle wraps money can buy. Contact us today to see how we can help get you started.
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